GRACE A. SERRA-BOLDMAN

586.484.4536 (TALK/TEXT)  •  boldmancreative@gmail.com

P R O F E S S I O N A L     S U M M A R Y

•  Freelance marketing creative pro that frequently supports new business initiatives (Creative Director/Writer, Boldman Creative)

• Known for consistently delivering exceptional work, inspiring audiences from consumer to papal.

• Proven multi-media talent.

• Successfully led a 40-person creative team for a top ten worldwide marketing agency (SVP, Creative Director, Campbell Ewald)

• Served as creative lead for one of the fastest-growing agencies in Chicago (Creative Director, Castro-McMahon)

C L I E N T S / C A T E G O R I E S

Automotive: Cadillac, Chevrolet, OnStar, Volvo, General Motors Corporate, GM Powertrain, Ford

Agencies: Campbell Ewald, Castro-McMahon, One10Marketing, Jackson-Dawson, LIFT Communications, McCann-Erickson,

Minding Your Business, Strategy-Network, Wundermann 

Banking/Financial: Ally Financial, Bank of America, Allen Benefits 

Education: Archdiocese of Detroit, Ave Maria School of Law

Healthcare: Ascension Health (Cancer, Heart, Prevention), Detroit Medical Center (Rehab, Children’s Hospital)  

Packaged Goods: Whirlpool Appliances, Vitamin Water 

Retail: EXPRESS for Men and Women, OfficeMax 

Philanthropic: Miracle League of Michigan, Special Olympics, Where There’s A Will  

Tech: AT&T, IBM, eCognita Technologies, OnStar 

Travel: Hilton Hotels, National Car Rental 

Whatever: One of the things I love about my work … ALL the different businesses, people and products I get to study. From my first writing assignment about a steel plant on the River Rouge to most recently helping rebrand the largest hotel/restaurant trade show in the world, there’s always something new to learn.

R E V I E W S

“You have heard this all before. Grace is the leader. The agency meteor. She delivers insight, manages relationship

and is innovative in constructing marketing plans, creative strategies and never-before tactics.”

EVP, Creative Director, Susan Logar, Campbell Ewald.

“Grace is one of the most outstanding creative directors/copywriters I have ever had the pleasure to work with.

Anyone who brings her in on a project will undoubtedly feel extremely lucky to have her as we always have.”

President, Kathy Nagy, Strategy-Network.

“Nailed it! I want you to know you are the fastest, easiest and most creative writer I have ever worked with.”

EVP, Leonard Gingerella, eCognita Technologies

“Employee of the Year” nominated by EVP, Creative Director, Jeff Scott, Campbell Ewald.

E M P L O Y M E N T    H I S T O R Y

Worthy Turtle, LLC (2023-Present) • Motivational speaker, diff-ability advocate

Boldman Creative, LLC (2005-Present)  •  Freelance creative direction, copy and design 

Castro-McMahon (2000-2002)  •  Ad Agency, Chicago, IL  •  Creative Director 

Grace A. Serra, Inc (1998-2000)  •  Freelance creative direction and copy

Campbell Ewald (1993-1998)  •  Ad Agency, Warren, MI

    SVP, Creative Director (youngest SVP Director at the time)

E D U C A T I O N

•Honors student, Bachelors of Arts, Journalism, Oakland University 

•Italian language student, L’Universita Per Stranieri, Perugia, Italia

•Continuing executive education programs (Covey, Meyers Briggs, leadership training)

•Homeschooling teacher, 11 years

S K I L L S    A N D    A C T I V I T I E S

 •Coach, Miracle League of Michigan Baseball 

•Coach, Ambassadors of Mi Work Matters

 •Direct non-profit, Where There’s A Will, Inc., for the benefit of children and adults with special needs        

 •Grace under pressure