Lucky to have loads of automotive experience ... being a Detroit-based writer has its advantages. 

This inspiring organization helps young people fulfill their calling to religious life. When we met, they had an exciting problem: they were drowning in opportunity. Prospects, donors, trade shows, ad space, interviews, deadlines — they quickly needed to look and sound like the organization they knew they could be.

Delivered: Extreme brand makeover: new positioning, new logo, new tagline, new website, new solicitation materials, new ad campaign, new attitude.

Proudly lead CRM creative for this automotive technology pioneer.

This digital disrupter defines a better way to bank and is also a major player in automotive financing. My job was to concept and write various marketing materials in the style/tone of their new Do It Right campaign.

Privileged to create communications that helped people find the care they needed. 

This next generation hospitality trade show is the largest in the world drawing over 10,000 attendees to New York City every fall. In 2016, they shed their 100-year-old persona as the International Hotel and Restaurant Show and hired me to help define the voice of their new brand.  

Gratefully lead this 501c-3 non-profit to help people with special needs reach independence goals.